Nice Advice

The GTM Engineer is becoming a real role. It's not "ops." It's not "a helpful marketer who knows Zapier." It's a builder role. It deserves clear KPIs and real investment, especially for early-stage B2B teams that can't afford ops debt.

This post breaks down what GEO is, how it differs from SEO/AEO/AIO, the four-part strategy to use it, and how to implement and measure success.

How startup-informed design can help nonprofits build smarter, not smaller

A practical guide to staying visible in search as AI chatbots and zero-click results reshape how users find information. Learn how to adapt your content for both humans AND machines.

A quick, insightful look at CB Insights’ Q1 2025 Digital Health Report highlighting AI’s dominance, the return of mega-rounds, and how health tech startups should rethink marketing and design to stay fundable and acquisition-ready. Ideal for founders, marketers, and investors navigating the next wave of digital health innovation.

From positioning and messaging to trust and memorability, this conversation explores what early-stage health tech brands need to stand out.