Find Your Hidden Growth Killers

Use our 5-minute Friction Scorecard to uncover the bottlenecks costing you activation, retention, and revenue.

Take the Scorecard

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Trusted by product-led and growth-driven software companies.

Why Friction Is the Silent Growth Killer

Most SaaS teams assume they have a lead problem or a product problem. 90% of the time, they have a friction problem. Tiny points of confusion or wasted motion stack up and choke growth. PLG amplifies this. The more self-serve the experience, the more every micro-friction costs you.

Product experience leaks

Website narrative gaps

Broken or nonexistent loops

Introducing

The Friction Scorecard

A 15-question self-diagnostic that generates your personalized Growth Leakage Profile.
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You’ll instantly see:

Your friction score
Where you're losing momentum
What to fix first

take the scorecard

Looking for something more?

The FrictionFinder Audit

If you want a sharper view, we also offer the FrictionFinder Audit: a lightweight teardown that highlights:

The top 3 friction hotspots
Quick wins you can implement immediately
One strategic unlock that can meaningfully shift growth

One slide. High value. Zero fluff.

Built specifically for PLG and early-stage SaaS leaders.

Just for you

Built for Founders and Growth Leaders

This diagnostic was created for SaaS founders, growth leaders, and operators who want clarity without the noise. No sales pitch. No time sinks. Just a focused, high-leverage view into the friction quietly slowing your growth.