🏆 Introducing The Healthies: Finally, Some Love for Health Tech’s Unsung Heroes

Every industry has its red-carpet moment. Advertising has the Cannes Lions. Digital has the Webbys. Social media has the Shortys.

But health tech? The people who design the onboarding flows that keep users from rage-quitting, or the brand teams who spend months untangling a company’s story so it actually resonates? They’ve been left clapping from the sidelines.

That changes now.

What Are The Healthies?

The Healthies are the first-ever awards dedicated to marketing, branding, and product design in digital health. There's two categories, one mission:

• Best Marketing + Brand: for the messaging, campaigns, and identities that make companies stand out and feel human
• Best Product Design (UI/UX): for the experiences that reduce complexity and make health tech usable

Applications are free, open to startups, agencies, and collaborators, and winners will get:

• A real trophy (not just a pat on the back)
• A digital badge (yes, for your LinkedIn victory lap)
• And most importantly, recognition that your work matters

Why We're So Excited About This

We’ve worked alongside countless brand, marketing, and design teams in health tech. And here’s the truth: they rarely get credit. Founders get the headlines. Sales gets the commissions. Engineering gets the headcount. Meanwhile, these teams are working behind the scenes to make the complex feel simple, building trust with users, and shaping how the world experiences digital health.

That’s why we created The Healthies. It’s our way of saying: your work is not invisible, and it deserves to be celebrated.

Want the Full Story?

We announced The Healthies with a press release that digs into the details, including our timeline, categories, and why we think this matters for the industry. You can read it here.

Ready to Apply?

If you’ve ever rewritten a headline 14 times, redesigned onboarding in your sleep, or launched a brand on zero budget and pure adrenaline... this is for you.

Apply now or nominate someone great

Because it’s time health tech’s unsung heroes had their own spotlight.

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