No items found.
News
🏆 Introducing The Healthies: Finally, Some Love for Health Tech’s Unsung Heroes
The Healthies are the first awards celebrating marketing, branding, and product design in health tech. We launched them to recognize the teams who shape how digital health looks, feels, and connects with people. Learn more and apply now!
Marlena Sarunac
Posted on
October 1, 2025
Key Takeaways
- In health tech, the brand, marketing, and design teams that make complex products usable rarely get credit. Founders get the headlines, sales gets the commissions, and engineering gets the headcount, while these teams quietly shape how the world experiences digital health.
- The Healthies are the first awards dedicated to marketing, branding, and product design in digital health, across two categories: Best Marketing + Brand and Best Product Design (UI/UX).
- Applications are free and open to startups, agencies, and collaborators, so you can either apply directly or nominate someone whose work deserves the spotlight.
Every industry has its red-carpet moment. Advertising has the Cannes Lions. Digital has the Webbys. Social media has the Shortys.
But health tech? The people who design the onboarding flows that keep users from rage-quitting, or the brand teams who spend months untangling a company’s story so it actually resonates? They’ve been left clapping from the sidelines.
That changes now.
What Are The Healthies?
The Healthies are the first-ever awards dedicated to marketing, branding, and product design in digital health. There's two categories, one mission:
- Best Marketing + Brand: for the messaging, campaigns, and identities that make companies stand out and feel human
- Best Product Design (UI/UX): for the experiences that reduce complexity and make health tech usable
Applications are free, open to startups, agencies, and collaborators, and winners will get:
- A real trophy (not just a pat on the back)
- A digital badge (yes, for your LinkedIn victory lap)
- And most importantly, recognition that your work matters
Why We're So Excited About This
We’ve worked alongside countless brand, marketing, and design teams in health tech. And here’s the truth: they rarely get credit. Founders get the headlines. Sales gets the commissions. Engineering gets the headcount. Meanwhile, these teams are working behind the scenes to make the complex feel simple, building trust with users, and shaping how the world experiences digital health.
That’s why we created The Healthies. It’s our way of saying: your work is not invisible, and it deserves to be celebrated.
Want the Full Story?
We announced The Healthies with a press release that digs into the details, including our timeline, categories, and why we think this matters for the industry. You can read it here.
Ready to Apply?
If you’ve ever rewritten a headline 14 times, redesigned onboarding in your sleep, or launched a brand on zero budget and pure adrenaline... this is for you.
Apply now or nominate someone great
Because it’s time health tech’s unsung heroes had their own spotlight.
Frequently asked questions
01
What are The Healthies?
The Healthies are the first awards dedicated to marketing, branding, and product design in digital health. Most industries have a flagship awards moment, but the people designing onboarding flows or untangling a company's story in health tech haven't had one. The Healthies exist to change that.
02
What categories do The Healthies recognize?
Best Marketing + Brand goes to the messaging, campaigns, and identities that help companies stand out and feel human. Best Product Design (UI/UX) goes to the experiences that reduce complexity and make health tech usable.
03
Who can apply to The Healthies, and is there a cost?
Applications are free and open to startups, agencies, and collaborators. You can apply directly or nominate someone whose work deserves recognition.
04
What do winners of The Healthies receive?
A physical trophy, a digital badge for LinkedIn, and, most importantly, recognition that their work matters. The point is to credit the teams whose work usually goes unseen.
05
Why were The Healthies created?
Because brand, marketing, and design teams in health tech rarely get credit. The Healthies are a way to say that work is not invisible and deserves to be celebrated.
.png)