The GTM Engineer is becoming a real role. It's not "ops." It's not "a helpful marketer who knows Zapier." It's a builder role. It deserves clear KPIs and real investment, especially for early-stage B2B teams that can't afford ops debt.

This post breaks down what GEO is, how it differs from SEO/AEO/AIO, the four-part strategy to use it, and how to implement and measure success.