A resource for early stage startups with lots of marketing + design questions.
The short answer: we help startups figure out how to talk about what they do, who it is for, and how to turn that into traction - all through product lens.
Most early-stage founders are not waiting on product. They are waiting on certainty that does not exist. This episode explores why launching later does not create more clarity, how overbuilding delays product-market fit, and what founders should focus on instead.
An exploration of how good design boosts ROI, lowers CAC, increases LTV, and strengthens trust, while bad design quietly drains your P&L. A must-read for tech founders and investors.
The real horror story in marketing? Brand debt. Here’s why “we’ll figure out the brand later” can haunt your company long after launch.
The Healthies are the first awards celebrating marketing, branding, and product design in health tech. We launched them to recognize the teams who shape how digital health looks, feels, and connects with people. Learn more and apply now!
I’ve read every CB Insights report in my career and Anand Sanwal’s ‘I love you’ sign-off never gets old. Here’s what the latest report means for founders right now.
