Nice Advice

We equip startup CEOs with marketing strategies that drive revenue—not vanity metrics. Forget vague campaigns. At The Company Advice, we help you build a precise, high-impact marketing playbook that maximizes your runway, clarifies your Ideal Customer Profile, and leverages strategic AI tools. Because in startups, smart beats spend every time.

Our thoughts on the latest Carta State of Startups 2024 report: Most startups don’t fail because of bad products—they fail because they don’t know how to position, market, and scale effectively.

Confessions from a Marketing Executive in the Startup Trenches

Big-name resumes can be tempting, but startups need more than enterprise polish—they need builders, doers, and agile problem-solvers. This guide explores the pitfalls of hiring enterprise veterans for startup roles, offering practical tips on evaluating candidates who thrive in scrappy, fast-paced environments. Learn what qualities to prioritize, red flags to avoid, and how to build a team ready to roll up their sleeves and help your startup grow.

Explore key insights from Bessemer's 2024 State of Health Tech Report and discover why investing in expert marketing and design can help health tech leaders drive growth, efficiency, and differentiation.

Join the fascinating discussion between Andrea Collins and Marlena Sarunac as they shared how to set up insurtech marketing, sales and revenue teams for success with the essential metrics that will impress potential investors and demonstrate your readiness to secure funding. Whether you're aiming for Series A, B, or C, this event will equip you with the knowledge and insights you'll need to set up your strategy for a marketing slam dunk. Don't miss this opportunity to fine-tune your pitch and take your insurtech startup to the next level!