Volta

Brand, product, and GTM alignment for a student health platform on the rise.

WHAT WE DID
Brand Strategy, Design Leadership, Marketing Advisory, Web Design, Event Marketing
Volta

The Brief

Volta is a rapidly growing platform helping universities simplify student health compliance, insurance enrollment, and care navigation. Following strong early traction, Volta needed strategic design and marketing leadership to sharpen its positioning, modernize its user experience, and build a repeatable go-to-market motion.

The Company Advice stepped in as Volta’s fractional Heads of Design and Marketing. Our goal was to align the brand across product and marketing, establish scalable systems, and support a high-velocity sales team with better tools and clearer messaging.

Outcomes

Move right to see the after, move left to see the before.
Before
After
Scope of Work
  • Brand positioning and messaging framework
  • Web design and development (new site and landing pages)
  • Design system and UX guidance
  • Sales enablement collateral
  • Conference branding and event presence strategy
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    What We Did

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    Provided strategic design leadership, led a comprehensive design audit and provided mentorship for internal design and cross-functional teams, emphasizing UX best practices.
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    Led a comprehensive marketing diagnostic and rebuilt Volta’s messaging to better reflect buyer pain points and platform value and redesigned website with stronger brand positioning + clear messaging framework.
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    Built scalable processes: from a design system and user flow library to a lead-gen roadmap tied to high-yield conferences and partnerships.

    “Working with Lubna and Marlena has been nothing short of transformative. I don't say that lightly as I'm not one to write testimonials unless I'm upset about something—so this alone speaks volumes.”

    Tsikata Apenyo, CEO Volta Health

    Process Snapshot
    Process Snapshot

    “From a design perspective, Lubna's work was transformative. From marketing, Marlena helped us finally find our voice and clearly communicate our value to the market—we immediately started gaining the traction that had eluded us before. They've proven their worth because previously we were just burning money trying different approaches on our own and would have kept spinning our wheels without their expertise. What's been particularly special is that they've truly become part of our team. They're even listed in our company's internal directory now, and our relationship has evolved far beyond a typical transactional arrangement into something genuinely collaborative and personal. Either one of them is world-class—the best at what they do. But the pairing of both their talents in the form of The Company Advice has made Volta what it is today. Bringing them in was likely the best decision I made that year, and there's not a single founder - irrespective of stage and industry - I wouldn't recommend them to."

    Tsikata Apenyo, CEO Volta Health

    Let's playbook nicely

    How can we help your business and product achieve your goals? Reach out to find out how we can work together!

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