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Health Tech
Meet the Winners of The Healthies: The Teams Behind Health Tech’s Best Work
Our inaugural Healthies awards recognize excellence in product design and brand across digital health
The Company Advice Team
Posted on
April 8, 2026
Key Takeaways
- The least visible work in health tech, the product decisions, messaging, and brand systems, shapes how people experience it as much as the headline AI and care models do.
- Great product design feels continuous: when every interaction carries context, a physician joins a complete picture instead of starting from zero (how Counsel Health won Best Product Design).
- A strong health tech brand is clear, credible, and human at once, consistent enough to build trust across organizations, partners, and patients (how Ash won Best Marketing + Brand).
Health tech has no shortage of headlines. New care models, advances in AI, and meaningful shifts in how healthcare is delivered tend to get most of the attention. But another layer of work has been shaping the industry just as much: the product decisions that make complex experiences usable, the messaging that makes a company’s value click, and the brand systems that help people trust what they’re seeing.
That is the work The Healthies were created to recognize. Launched by The Company Advice, The Healthies spotlight excellence in health tech marketing, brand, and product design. Today, the inaugural winners have been announced.
The winner of Best Product Design (UX/UI) is Counsel Health, a company rethinking primary care as a continuous, messaging-based experience powered by medical AI and physician oversight. What stood out in Counsel’s submission was the product’s sense of continuity. Every interaction begins with context, and when a physician joins the conversation, they step into a complete picture rather than starting from zero. The result is an experience that feels cohesive, responsive, and grounded in how care actually works.
The winner of Best Marketing + Brand is Ash, an at-home testing platform expanding access to care through tailored end-to-end testing solutions. Ash stood out for a brand that feels clear, credible, and deeply human. Its messaging and visual identity reflect a genuine understanding of the people it serves, while maintaining the confidence and consistency required to build trust across healthcare organizations, partners, and patients.
Several additional companies were recognized as honorable mentions for the strength of their work. Stedi was recognized for building a distinctive brand in healthcare infrastructure. GLP Winner was recognized for bringing clarity and transparency to a confusing consumer category through thoughtful product design. GeoChat was recognized for turning complex geospatial healthcare data into an intuitive, accessible product experience.
“The Healthies were created to recognize the work that often gets overlooked, even though it shapes how people actually experience health tech,” said Marlena Sarunac, co-founder of The Company Advice. “We see how much care, judgment, and refinement go into building a strong brand and a strong product. We wanted to create something that acknowledges that work directly.”
“We’re also incredibly grateful to our judges for bringing so much thoughtfulness and discernment to this first year,” said Lubna Hameed, co-founder of The Company Advice. “Their perspective helped make these awards feel rigorous, credible, and genuinely worth winning.”
The Healthies will return later this year, with additional updates and deadlines to be shared publicly in the months ahead!
Frequently asked questions
01
What are The Healthies?
Awards launched by The Company Advice to spotlight excellence in health tech marketing, brand, and product design. They recognize the work that often gets overlooked even though it shapes how people experience health tech. The inaugural winners have just been announced.
02
Who won the inaugural Healthies awards?
Counsel Health won Best Product Design (UX/UI) for rethinking primary care as a continuous, messaging-based experience powered by medical AI and physician oversight. Ash won Best Marketing + Brand for an at-home testing platform with a brand that's clear, credible, and human.
03
Who created The Healthies?
The Company Advice, co-founded by Marlena Sarunac and Lubna Hameed. The founders credit an external panel of judges with making the program rigorous and credible in its first year.
04
Which companies received honorable mentions?
Stedi, for a distinctive brand in healthcare infrastructure. GLP Winner, for bringing clarity to a confusing consumer category through product design. GeoChat, for turning complex geospatial healthcare data into an intuitive, accessible product.
05
When will The Healthies return?
Later this year, with additional updates and deadlines to be shared in the months ahead.
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