Meet the Winners of The Healthies: The Teams Behind Health Tech’s Best Work

Health tech has no shortage of headlines. New care models, advances in AI, and meaningful shifts in how healthcare is delivered tend to get most of the attention. But another layer of work has been shaping the industry just as much: the product decisions that make complex experiences usable, the messaging that makes a company’s value click, and the brand systems that help people trust what they’re seeing.

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That is the work The Healthies were created to recognize. Launched by The Company Advice, The Healthies spotlight excellence in health tech marketing, brand, and product design. Today, the inaugural winners have been announced.

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The winner of Best Product Design (UX/UI) is Counsel Health, a company rethinking primary care as a continuous, messaging-based experience powered by medical AI and physician oversight. What stood out in Counsel’s submission was the product’s sense of continuity. Every interaction begins with context, and when a physician joins the conversation, they step into a complete picture rather than starting from zero. The result is an experience that feels cohesive, responsive, and grounded in how care actually works.

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The winner of Best Marketing + Brand is Ash, an at-home testing platform expanding access to care through tailored end-to-end testing solutions. Ash stood out for a brand that feels clear, credible, and deeply human. Its messaging and visual identity reflect a genuine understanding of the people it serves, while maintaining the confidence and consistency required to build trust across healthcare organizations, partners, and patients.

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Several additional companies were recognized as honorable mentions for the strength of their work. Stedi was recognized for building a distinctive brand in healthcare infrastructure. GLP Winner was recognized for bringing clarity and transparency to a confusing consumer category through thoughtful product design. GeoChat was recognized for turning complex geospatial healthcare data into an intuitive, accessible product experience.

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“The Healthies were created to recognize the work that often gets overlooked, even though it shapes how people actually experience health tech,” said Marlena Sarunac, co-founder of The Company Advice. “We see how much care, judgment, and refinement go into building a strong brand and a strong product. We wanted to create something that acknowledges that work directly.”

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“We’re also incredibly grateful to our judges for bringing so much thoughtfulness and discernment to this first year,” said Lubna Hameed, co-founder of The Company Advice. “Their perspective helped make these awards feel rigorous, credible, and genuinely worth winning.”

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The Healthies will return later this year, with additional updates and deadlines to be shared publicly in the months ahead!

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