A trophy for the work no one notices — but everyone benefits from

The Healthies celebrate the best in health tech marketing, branding, and product design. If you’ve ever fixed a confusing onboarding flow, rescued a rebrand, or explained the company’s value prop for the 87th time — this one’s for you.

Recognition for health tech’s invisible MVPs

Startups don’t run on code alone.

They run on story, design, and the small army of people that turn dumpster fires into launch plans.

The Healthies is the first award program created to recognize the unsung heroes of digital health

The brand teams who turned jargon into trust
The marketers who made the pitch deck make sense
The designers who saved user retention with a single screen
The ones who never got thanked. Until now.

Awards categories

Best Product Design (UI/UX)

For product experiences that respected the user, solved real problems, and didn’t make people scream into the void.

Best Marketing + Brand

For campaigns, websites, brand systems, and messaging strategies that told the right story,  clearly, boldly, and beautifully.

Our judging panel

Jeanette Numbers
Rachel Rodden
Director, Product Design
RoButtonIBM
Troy Bannister
CEO, Founder
Onboard AIParticleStartup Health
Nikhil Krishnan
Founder
Out of PocketCB Insights
Derek Flanzraich
CEO
HealthyishGreatist
Amy Dowell
Brand Strategist
VibrancyRedesign HealthWheel
Ben Yee
Time Design Lead
GustoZolaGilt
Julie Fortier
Product Design Leader
Jeanette Numbers
Jeanette Numbers
Founder, Partner
NovaRISD

Key dates

Applications open
Oct 1, 2025 - Jan 30,2026
Current
Applications closed

Oct 1, 2025 - Jan 30,2026

Apply now
Current
Finalists announced

Mar 1st, 2026

View finalists
Finalists announced
March 1st, 2026
Winners announced
April 8th, 2026
Current
Winners announced

April 8th, 2026

View winners

How it works

Applying is easy. Winning is meaningful.

Submit your work

And tell us what makes it great

Here’s what we’ll ask for

A few screenshots or links to your work
A short blurb about why it matters
Contact info so we can give you a trophy if you win

Our judging panel will take it from there...

Our panel is made up of health tech design, product, and brand leaders

Judging criteria

No fluff. No AI-generated buzzwords.
We’re looking for work that actually worked.
For Marketing + Brand
Clarity of messaging
Visual distinction
Emotional resonance
Strategic cohesion
Storytelling power
For Product Design
Usability and UX flow
Visual appeal
Accessibility
Problem-solving
Thoughtful interactions
Bonus points for
Shipping under fire, moving the needle, and making the C-suite look smarter than they are.

Finalists

Best Product Design (UI/UX)

Counsel Health
GeoChat
GLP Winner

Best Marketing + Brand

Ash
Counsel Health
Stedi

2025 Winners

Best Product Design (UI/UX)

Digital design agency

Best Marketing + Brand

Digital design agency

Honorable mentions

No items found.
Got questions?

We’ve got answers

Who’s eligible?

Who’s eligible?

Digital health startups founded in the last five years. If you have a live product or brand out in the world, you’re in.

How much does it cost?

How much does it cost?

Nothing. Zero. We already know how many favors you’ve done unpaid.

What do winners get?

What do winners get?

A physical trophy. A digital badge. A spot on the Winners Gallery. And yes – the sweet, sweet taste of recognition.

Can I nominate someone else?

Can I nominate someone else?

Yes. Please do. Nominate your favorite unsung marketer, designer, or product team. Let them have their moment.

Do I need to be a client of The Company Advice?

Do I need to be a client of The Company Advice?

Absolutely not. We created this for the community–  not for self-promotion. (Although... hey.)
The Healthies is brought to you by

This isn’t just a trophy

It’s a small, shiny moment of justice

Apply for The Healthies today and give your team (or yourself) the credit you’ve earned 100 times over