A trophy for the work no one notices — but everyone benefits from

The 2027 Healthies mark our second year celebrating the best in health tech marketing, branding, and product design. If you’ve ever fixed a confusing onboarding flow, rescued a rebrand, or explained the company’s value prop for the 87th time — this one’s for you.

Applications open soon

Recognition for health tech’s invisible MVPs

Startups don’t run on code alone.

They run on story, design, and the small army of people that turn dumpster fires into launch plans.

The Healthies is the first award program created to recognize the unsung heroes of digital health

The brand teams who turned jargon into trust

The marketers who made the pitch deck make sense

The designers who saved user retention with a single screen

The ones who never got thanked. Until now.

Awards categories

Best Product Design (UI/UX)

For product experiences that respected the user, solved real problems, and didn’t make people scream into the void.

Best Marketing + Brand

For campaigns, websites, brand systems, and messaging strategies that told the right story, clearly, boldly, and beautifully.

Key dates

Applications open

Oct 6, 2026 - Jan 29,2027

Current

Applications will open

Oct 6, 2026 - Jan 29,2027

Current

Finalists announced

Mar 1st, 2026

View finalists

Finalists announced

March 2nd, 2027

Winners announced

March 24th, 2027

Current

Winners announced

March 24th, 2027

View winners

How it works

Applying is easy. Winning is meaningful.

Submit your work

And tell us what makes it great

Here’s what we’ll ask for

A few screenshots or links to your work

A short blurb about why it matters

Contact info so we can give you a trophy if you win

Our judging panel will take it from there...

Our panel is made up of health tech design, product, and brand leaders

Judging criteria

No fluff. No AI-generated buzzwords.
We’re looking for work that actually worked.

For Marketing + Brand

Clarity of messaging

Visual distinction

Emotional resonance

Strategic cohesion

Storytelling power

For Product Design

Usability and UX flow

Visual appeal

Accessibility

Problem-solving

Thoughtful interactions

Bonus points for

Shipping under fire, moving the needle, and making the C-suite look smarter than they are.

Finalists

Best Product Design (UI/UX)

Counsel Health

Counsel reimagines primary care as an ongoing conversation rather than a series of disconnected visits. Its messaging-first product experience combines medical AI with physician oversight to create care that feels continuous, contextual, and genuinely human.

GeoChat

GeoChat turns one of healthcare’s most powerful but inaccessible tools into something anyone can use. By pairing interactive maps with natural language questions, the platform makes complex geospatial data instantly understandable for healthcare and social service leaders.

GLP Winner

GLP Winner brings clarity to the chaotic world of GLP-1 telehealth providers. By borrowing familiar ecommerce patterns and layering in transparent pricing, real reviews, and thoughtful interaction design, the product helps patients make confident decisions in minutes instead of hours.

Best Marketing + Brand

Ash

Ash pairs operational scale with a brand that feels personal and mission-driven. Its messaging and visual identity reflect a genuine commitment to inclusive healthcare, shaped by lived experience and focused on reaching communities often overlooked by traditional systems.

Counsel Health

Counsel’s brand reflects a rare balance of technical ambition and clinical trust. Through precise language, warm visual storytelling, and a distinctive wordmark, the company presents AI-enabled care in a way that feels thoughtful, credible, and deeply human.

Stedi

Stedi is building the programmable infrastructure behind modern healthcare payments and insurance transactions. With a striking developer-first brand and clean, minimal messaging, Stedi makes the complicated world of healthcare finance feel understandable, reliable, and even a little cool.

2026 Winners

Best Product Design (UI/UX)

Counsel Health

Best Marketing + Brand

Ash

2026 Judging panel

Rachel Rodden

Director, Product Design

Troy Bannister

CEO, Founder

Nikhil Krishnan

Founder

Derek Flanzraich

CEO

Amy Dowell

Brand Strategist

Ben Yee

Time Design Lead

Julie Fortier

Product Design Leader

Jeanette Numbers

Founder, Partner

Got questions?

We’ve got answers

What are The Healthies?

An annual award for the best marketing, branding, and product design work behind digital health products. The Healthies give recognition for that work, judged by industry leaders who've done it themselves, across two categories, Best Marketing + Brand and Best Product Design (UI/UX).

Who can apply?

Digital health startups founded in the last five years. If you have a live product or brand out in the world, you’re in. This is for the marketing, brand, or product design teams behind the work, not a solo portfolio.

How much does it cost?

Nothing. Zero. We already know how many favors you’ve done unpaid.

What do winners get?

A physical trophy. A digital badge. A spot on the Winners Gallery. And yes – the sweet, sweet taste of recognition.

Can I nominate someone else?

Yes. Please do. Nominate the marketing or product design team behind a health tech company you admire, and let them have their moment. All we need is one contact email to notify the team.

Do I need to be a client of The Company Advice?

Absolutely not. We created this for the community– not for self-promotion. (Although... hey.)

A trophy for the work no one notices — but everyone benefits from

Recognition for health tech’s invisible MVPs

Startups don’t run on code alone.

The Healthies is the first award program created to recognize the unsung heroes of digital health

Awards categories

Best Product Design (UI/UX)

Best Marketing + Brand

Key dates

Oct 6, 2026 - Jan 29,2027

Mar 1st, 2026

March 24th, 2027

How it works

Applying is easy. Winning is meaningful.

Submit your work

Here’s what we’ll ask for

Our judging panel will take it from there...

Our panel is made up of health tech design, product, and brand leaders

Judging criteria

Finalists

Best Product Design (UI/UX)

Best Marketing + Brand

2026 Winners

Best Product Design (UI/UX)

Best Marketing + Brand

Honorable mentions

2026 Judging panel

We’ve got answers

What are The Healthies?

What are The Healthies?

Who can apply?

Who can apply?

How much does it cost?

How much does it cost?

What do winners get?

What do winners get?

Can I nominate someone else?

Can I nominate someone else?

Do I need to be a client of The Company Advice?

Do I need to be a client of The Company Advice?

This isn’t just a trophy

It’s a small, shiny moment of justice