Rota Health is building the infrastructure layer for healthcare data teams, starting with Wave, its AI-powered platform for generating code, mappings, and documentation from natural language prompts. After early product-market validation, the Rota team recognized a need for tighter storytelling, clearer buyer segmentation, and a more cohesive brand to reflect the sophistication of their product and vision.

The Company Advice was brought in as a thought partner across marketing and design. We worked in three phases: Align, Activate, and Learn, to sharpen Rota’s core narrative, redesign their website and brand identity, and lay the groundwork for scalable GTM operations and content.

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