Onboard AI

A new brand, website, and sales toolkit for a healthcare AI enablement platform automating compliance, validation, and deployment.

WHAT WE DID
Brand Messaging, Web Design + Development, Content Strategy, Sales Enablement
Onboard AI

The Brief

Onboard AI is an AI enablement and governance platform helping healthcare organizations adopt and deploy AI with speed, safety, and confidence. As the healthcare AI landscape accelerates, both AI vendors and implementers face massive friction: from unpredictable procurement cycles to complex compliance frameworks and fragmented governance.

Onboard AI came to us at a pivotal moment: with strong traction and product-market clarity, they needed a clear story, a confident web presence, and a scalable foundation to speak to both sides of the market: developers and implementers. We helped translate their vision into a sharp brand narrative, new website, and updated sales collateral to accelerate growth and deepen credibility.

Outcomes

Move right to see the after, move left to see the before.
Before
After
Scope of Work
  • Brand messaging and positioning framework
  • Website design, content, and Webflow development (6 core pages)
  • ICP refinement and persona development
  • Sales deck content and design
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    What We Did

    Icon - Startfy Webflow Template
    Created a messaging strategy tailored to Onboard AI’s two-sided market highlighting both AI tech vendor acceleration and governance infrastructure for hospitals + healthcare systems.
    Icon - Startfy Webflow Template
    Designed a new Webflow site with a modern architecture that clearly presents Onboard AI’s capabilities: automated risk assessment, private model validation, post-deployment monitoring, and AI marketplace.
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    Delivered a sales deck and copy system that enabled the team to consistently explain their platform’s technical differentiation and real-world benefits to both developers and enterprise buyers.

    “The Company Advice is not a marketing firm, or a design partner - they are a full end-to-end partner that makes you think about your business all the way down to how the value prop is phrased.”

    Troy Bannister, CEO Onboard AI

    Process Snapshot
    Process Snapshot

    “They build your business language from the most basic elements to a whole system that can be used across web assets, emails, pitch decks and beyond."

    Troy Bannister, CEO Onboard AI

    Systole Health
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    Licensed Image - Startfy Webflow Template
    Licensed Image - Startfy Webflow Template
    Licensed Image - Startfy Webflow Template
    Licensed Image - Startfy Webflow Template